What Is PeaceTones®?



PeaceTones® takes a unique approach to addressing economic empowerment worldwide.  We work with musicians as they can be powerful agents of change within their communities.  We train these artists in legal, marketing, and community development tools, produce an album with them which we sell online, and send 90% of net profits back to artists, a percentage of which the artists agree to contribute to their communities through a development project.
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Want to be part of PeaceTones®’s journey of discovering, educating and supporting the next big world music activist? Join our movement by becoming a member or signing up for news and updates about campaigns, artist releases and events!

In The News 

Ready to Launch a Superstar?
Pre-Order Hut Head’s Music Now and Support our PeaceTones Kenya Winner, Emmanuel Odhiambo!

Screen Shot 2015-06-18 at 10.01.44 AMNairobi, Kenya (June 2015) – The moment is finally here! As the PeaceTones ambassador, Emmanuel aka Hut Head has been busy, writing, recording with our friends at One Vibe Africa, and performing, getting ready to debut his first solo project- “Peace, Love and Unity.” You voted and soon YOU can have a downloadable version of his music sent to you directly! Not to mention these othercool gifts:

  • A Hut Head poster
  • An autographed Kenya photo from acclaimed photographer,  Joshua Smith
  • A digital visit to the recording studio w/ Emmanuel
  • A live streamed concert from Emmanuel himself
  • Even a VIP experience in Nairobi, Kenya!

292005_155621754518355_4808923_nWith your pre-order and purchase of other great gifts, we can cover the costs of music and video production, and get the word out about Emmanuel’s music and his story through print, radio and other media. Every dollar will go towards this special project, so the more we raise, the more we can help Emmanuel get his music out to the world! With just $5,000 we will be able to help Emmanuel produce singles and music videos that will change the course of his musical career.

Emmanuel’s dream is to be the new voice of Kenya- to motivate and encourage the young people of his community and his nation and share his belief that through hard work, faith, and discipline you can achieve your goals and dreams. He seeks to write songs that resonate with people from all walks of life, regardless of age, color, race, creed, and empower his audience and leaders everywhere, and to entertain them as well. YOU can help these dreams come true and get some excellent prizes.

PeaceTones is proud to introduce Emmanuel to the world and continue our quest to change the music landscape for the better! We hope you will continue to be part of this journey and that you will pre-order one of the many packages available today.

Click HERE to order now!

Musician Empowerment Creating Lasting Community Impact In Recife, Brazil

Recife, Brazil (May 2015)

3In the early days of PeaceTones®, our president was introduced to the incomparable Kurt Shaw and “Shine A Light.” Shine a Light teaches the digital arts to marginalized children all over Latin America, so that their communities can come to see themselves — and show themselves — in a new light. With PeaceTones’ dreams of musician empowerment and strengthening the rule of law in tow, it quickly became clear that this was a perfect place to start the PeaceTones® journey. For the last decade, Shine a Light has worked to use culture as a tool for peacemaking in the favelas of Recife, often supported by PeaceTones®. Their initial music, dance, and video projects developed a group of young leaders committed to make a difference. This laid the foundation for the development of a news channel called FavelaNews which has inspired real structural change in Recife and beyond. As Kurt, their Director, describes,
“In a 2011 research project we published as the Cartography of the Favela, we found two major reasons cited by young men and women for joining gangs: the desire to be respected and rage at an unjust world.  Crime provided a way to be recognized as powerful and important, while guns offered one of the few ways to express rage into action. With a local news channel that recognized young people for the good things that they do, and offers a productive way to express their rage when the police or another gang kills their family or friends, FavelaNews has diffused two important motivations for violence. In addition to other channels to recognize young men and to express rage, FavelaNews has also created new role models. Passing through the streets of the favelas with the reporters, one hears little kids say, ‘Isn’t that such-and-such, the reporter?’  Previously, one had heard such hushed, reverent tones only in reference to gang leaders.  Community leaders and small business people also feel themselves admired, and feel that their work is worthwhile.”4PeaceTones® and Shine a Light have long worked to show that culture and law can make important contributions to peacemaking. FavelaNews is proof of concept, showing that this model truly works, especially when we expand the idea of “law” to include the many formal procedures that people in marginalized communities use to express, think through, and resolve their problems. The goal of sustainable, lasting community development adds an even more depth to our partnership. Over time PeaceTones®, in its capacity as a fair trade music label, has sold and distributed Shine A Light music and DVDs in the 90-10 split model we pioneered. The proceeds of this collaborative endeavor were to be dedicated a community development project of the musicians choosing, demonstrating yet another way music and musicians can be positive agents for social change.
2Last weekend, this vision came to life. Our original artists that we worked with years ago- Okado, Detefon, and Jonas- organized the first day of a series of events designed for positive and lasting community development. They hosted a breakdance competition for almost 50 dancers, then opened the stage for anyone else who wanted to participate with an audience of a cool 500 community members. Okado, Detefon, and Jonas will next meet with some of the most interested participants. Their plan is to run a series of dance workshops, rap workshops, as well as hire a professional silk-screener to train people in designing their own logos and shirts. The latter is a significant moment as there exist several big apparel makers whose expensive clothes stimulate young men to deal drugs so they can have the money to buy them. With cool local brands, they hope to undermine that logic and that hegemony, not to mention generate income and develop rule of law in the favela (contracts, SalesForce, taxes, etc)
The power of fair trade music at work!For more information on Shine A Light, visit http://www.shinealight.org/

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